That mix of experience means I know how to create marketing that doesn’t just look good on a dashboard, but actually supports sales and drives results.

Most of my recent work has been in paid social and demand generation, building and optimising campaigns that bring in the right leads and help businesses grow. I’ve worked across small companies, medium-sized businesses, startups, and large corporates, which has given me a broad perspective on what works in different environments.

I’m HubSpot Marketing Certified and have helped clients achieve strong growth by combining HubSpot, paid media, and practical demand gen strategies. At Vodafone Business, I managed their B2B paid social strategy, building the structure from scratch and optimising it over time. Before that, at Peppy Health, I set up paid campaign structures, managed HubSpot workflows, and worked on projects that delivered measurable results. You can see some of those results below. 

Outside of work, I’m a big animal lover (cat's and dogs), we have a cat called Chloe and I’m happiest when I’m near water, whether it’s swimming, the beach, or being out on a boat. I love food, BBQing, and spending time with friends. 

I sometimes run with my wife, although she’s far too quick, and I like hitting the gym or swimming. I’m into anything tech, personal finance, or business-related, and I’m a sports fan too, rugby, tennis, and I’ve recently started playing darts again.

I’m also extremely competitive, so if there’s a game or sport involved, you can count on me to try and win.

At the end of the day, I’m a marketer who knows sales and I bring that same drive, creativity, and competitive edge to helping businesses grow.

Proven Track Record

Peppy Health

Key achievements: 

• Helped scale revenue from <£1M to £11M+ in just 2 years.
• 70% of pipeline directly influenced or owned by growth marketing activity.
• Generated 4,500+ leads (225% of target) for a single flagship event using a blend of email marketing, landing pages, and paid media.

Vodafone Business

Key achievements: 

• Delivered full-funnel paid media campaigns across LinkedIn, Meta, Reddit, TikTok, and Snapchat, targeting enterprise and SMB audiences.
• Executed B2B brand-building and demand generation initiatives that supported sales pipeline growth.
• Partnered with cross-functional teams to ensure cohesive messaging, campaign alignment, and brand consistency.
• Owned campaign performance analytics, translating insights into data-driven recommendations to improve ROI and lead quality.

Whether you’re looking to fix a broken funnel, unlock HubSpot’s full potential, or drive revenue through marketing that actually performs, SMIT Marketing partners with you like an in-house team would.

With deep expertise in both marketing and sales, we don’t just help you attract leads, we help you close them.